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Organic products on the rise in Catalonia, Spain

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More than 60% of the Catalan population consumes organic products
The results of the latest study of the Barometer of Perception and Consumption of Organic Food, published by the Department of Agriculture, Livestock, Fisheries and Food (DARP) of the Generalitat de Catalunya, show that more than 60% of the Catalan population consumes organic products , although with a very different frequency.

47% do it more than once a month, while consumers who do it weekly already reach 34%. People who consume daily are also up from the previous barometer, and now they are almost 8%. Thus, on this occasion, the increase in the consumption of organic food affects all consumption ranges, from people who start to consume organic products to those who already consume, who are increasing their intensity of consumption, that is, they leave loyalty more and more.

Frequency of consumption of organic food in Catalonia
Frequency of consumption of organic food in Catalonia. Source: Generalitat Barometer
Buyers of organic products are spending more and more money to buy this type of product, a percentage that stands at 34% of total spending on food products. Almost all of the consumers of organic food surveyed intend to continue consuming this type of product in the coming months, while 33% of current consumers express the intention to increase their consumption, especially of vegetables and legumes, meat and fruit.

Following the trend of recent years, the study shows the importance of the local origin of the products, a factor that is increasingly valued and demanded by organic consumers. Almost half of the regular buyers of organic food, if they cannot find an organic product of Catalan origin, they prefer to buy it of non-organic Catalan origin, rather than organic from elsewhere. In this sense, there are still 54% of people who mistakenly believe that organic products are always seasonal and local food, although this percentage is decreasing.

The main reason to buy organic food is still, by far, health

The introduction of organic food in public dining rooms is an issue that consumers are increasingly interested in, and on this occasion there are 91% of those surveyed who consider it interesting to offer this possibility, 77% would be willing to pay more for this service . Specifically, regarding school canteens, 70% of parents with children who use them would be willing to pay more to consume organic food, of which 12% affirm that they already incorporate them. Likewise, 40.7% affirm that their children have told them about organic food as a result of some school activity they have done.

Attitudes regarding the introduction of organic products in schools
Attitudes in relation to the introduction of ecological products in schools. Source: Generalitat Barometer
As in all the editions that have been made of this study, the main reason to buy organic food continues to be, by far, health, although this year highlights the strong growth of people who claim to consume for environmental reasons. Almost all buyers also state that there is a premium over non-organic food. Depending on the type of products, consumers believe that they pay between 20 and 33% more for organic products.

41% of the population affirms that they buy organic food, a percentage that is directly related to the level of studies. 52% of people with university studies claim to buy, whereas in the case of people without studies the percentage drops to 12%.

The main place of purchase for organic products is still specialized stores

As for the most consumed organic foods, they continue to be, as on other occasions, vegetables / legumes (they represent 77% of organic food consumers), eggs (72%), and fruit (70%). Next, milk and dairy products (59%), meat (50%), bread, cereals and pasta (48%), and organic oil (32%).

What organic foods do you eat at home?
What organic foods are eaten at home? Source: Generalitat Barometer
The main place of purchase of organic products continues to be the stores specialized in organic products (47%), maintaining their position, although this time the purchase in hypermarkets, supermarkets and large stores reaches practically the same level, rising 12 points from the 2015. the rest of the options are slightly down.

Where to buy organic food in Catalonia
Place of purchase of organic food in Catalonia. Source: Generalitat Barometer

The main place of purchase of organic products continues to be the stores specialized in organic products (47%), maintaining their position, although this time the purchase in hypermarkets, supermarkets and large stores reaches practically the same level, rising 12 points from the 2015. the rest of the options are slightly down.

Where to buy organic food in Catalonia
Place of purchase of organic food in Catalonia. Source: Generalitat Barometer
The 2020 Organic Food Perception and Consumption Barometer aims to quantify and qualify the knowledge and consumption habits of organic food of Catalan consumers and measure their evolution. This is the sixth wave of the Barometer, after those carried out in 2008, 2009, 2010, 2012 and 2015. It has been carried out from 1,600 interviews carried out with the Catalan population during the month of February of this year and has been prepared by the DARP, through the company Gabinet d’Estudis Socials i Opinió Pública SL, and has had the collaboration of the Center for Opinion Studies (CEO).

You can consult the study report by clicking here, or in a reduced version, here.
Fuente: Bioecoactual

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MICHAEL RÚA FRANCO

COSTA RICA

Zootecnista, Especialista en Nutrición Animal

Fundador y gerente durante 17 años en Cultura Empresarial Ganadera (2003-2020) y en curso (2021).

Fundador de la Asociación Colombiana de Ganaderos Ecológicos – BioGanaderos (2013).

Asesor y consultor internacional en ganadería ecológica para entidades públicas y privadas (entre ellas BID a favor del MAG Nicaragua, PNUD a favor del MAG Costa Rica, Alcaldía Municipal de Limón Indanza Ecuador, Unión Ganadera Regional del Norte de Veracruz México, entre otras). 

Experto técnico en certificación orgánica de productos agropecuarios (ONAC).

Destacado experto internacional en Pastoreo Racional Voisin y Ganadería Regenerativa.

Carlos Castellanos

Carlos aplica tecnología para crear un impacto social y sostenible en las comunidades rurales, es activista por los derechos de los agricultores y su inclusión en la transformación tecnológica del campo. Sus abuelos y padres se criaron en el campo colombiano, motivándolo por el desarrollo rural y la prosperidad de las empresas campesinas. En su empresa Cultivando Futuro, junto con su equipo han creado desde el año 2013, un sistema de información que usa datos para dar visibilidad a cada uno de los más de 3500 agricultores de su red, al mismo tiempo que guía a las organizaciones que apoyan el desarrollo rural, gobiernos locales y empresas del sector privado, en sus estrategias de desarrollo rural y procesos de toma de decisiones.

La plataforma crea Identidades Digitales para los agricultores y organiza la información sociodemográfica y productiva en tableros de datos con gráficas y estadísticas visuales que permiten entender mejor el potencial y retos de las comunidades rurales, pudiendo mejorar la eficiencia en las conexiones que los agricultores requieren, para acceder a las oportunidades necesarias para que sus empresas familiares prosperen. Entre los últimos logros está el censo rural digital de 1000 agricultores en el municipio de La Peña Cundinamarca, Colombia y la implementación de Cultivando Futuro en Perú en alianza con ACM Ventures. (https://www.acmperu.com.pe/)

Carlos fue ganador de la prestigiosa competencia de Singularity University (https://su.org/) Global Impact Competition y fue premiado con una beca para graduarse de Tecnologías Exponenciales en el campus NASA Eames en Silicon Valley, comunidad que ha documentado su trabajo. https://bit.ly/2G9P01M

Fue seleccionado como fellow del programa YLAI, Iniciativa de Jóvenes líderes de las Américas, (https://ylai.state.gov/) dirigido por el Departamento de Estado de los Estados Unidos, abriéndole la oportunidad de implementar su estrategia de transformación digital rural en Kenia, Nigeria y Etiopía.

Cultivando Futuro fue la empresa ganadora del Summit Global y competencia de Startups Thought For Food (http://thoughtforfood.org/) del año 2017, donde compitió con otras Startups de Asia, Reino Unido y Estados Unidos. Actualmente Carlos es embajador de esta organización, compartiendo su conocimiento y siendo mentor de la startup Aglonera (https://www.aglonera.com/) en Indonesia. Además fue premiado para participar en el programa Accelerate 2030 (https://accelerate2030.net/) organizado por el Impact Hub de Medellín. (https://medellin.impacthub.net/)

Ha sido invitado en dos ocasiones como panelista en el congreso CFS (Comité para la seguridad alimentaria) (http://www.fao.org/cfs/home/plenary/cfs46/cfs46se/se060/en/) organizado por la FAO, (Naciones Unidas) en su sede principal en Roma.

Ha sido mentor y panelista en eventos organizados por la UIS (Universidad Industrial de Santander) (https://www.uis.edu.co/), Universidad EAN (https://universidadean.edu.co/) , Universidad Jorge Tadeo Lozano (https://www.utadeo.edu.co/es) y el CIAT (Centro de Investigación para la Agricultura Tropical) (https://ciat.cgiar.org).

Como Director de Operaciones de Cultivando Futuro, usa su experiencia en implementación de tecnología para agricultura y cooperación con comunidades rurales para dar consultoría y crear alianzas inter-organizacionales.